Friday, July 1, 2011

Activision Boss talks concerns over market for PS Vita

The boss of Activision, company behind mega-hit game Call of Duty has expressed concerns over PS Vita – the next generation portable from Sony – and its position in a mobile gaming market dominated by cut price smartphone games on iPhone and Android gadgets.

Today you can grab a game on your Apple mobile for less than £1 and Bobby Kotick, President and Chief at Activision (once referred to by Lucasart’s Tim Schafer as a “total prick”) has made his opinion known regarding Sony’s upcoming handheld platform. Despite his high praise “fantastic” hardware and the “surprisingly affordable pricing” of the PS Vita, he tells The Guardian “It’s really something incredible. The question is – where is the market?”

Bobby suggests the PS Vita is a specialised portable device, and we can agree in the current market for such portable gaming devices, smartphones are one of the popular choices – delivering the function of a mobile with the ever-growing support for gaming. Makers Sony even recognising this fact by putting out its own gaming smartphone the Sony Ericsson Xerpia PLAY – or “Playstation phone” as it’s become known.

He treads carefully as he continues “Hopefully there will be (a market) because it’s a really nice product and it’s very well differentiated from what you can get in even the most capable smartphone or tablet today”.

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