Saturday, July 30, 2011

PS Vita in 'tough position' after 3DS price cut, says analysts

Industry analysts have suggested that PlayStation Vita may find itself in a bit of a pickle now that Nintendo has decided to cut the price of the 3DS.

Speaking to IndustryGamers, M2 Research analyst Billy Pidgeon commented, "When Sony announced PS Vita pricing at $249.99, 3DS price had to come down," adding: "PS Vita pricing feels compatible with value now, but unless the economy improves more rapidly, a price cut should come sooner rather than later."

Elsewhere, EEDAR’s Jesse Divnich feels Sony's new pocket brick has been put in a 'tough position' as a result of the price cut, though reckons it can still "thrive" at its planned $249.99 price tag.

"This price cut does put the Vita in a tough position. It all comes down to the content and if the Vita can deliver a library of high quality entertainment products, it should be able to thrive at the $249 price point,” said Divnich.

Lastly, DFC Intelligence’s David Cole reckons Nintendo’s decision to cut costs is an indication that the Japanese giant is ‘feeling the heat’ from PS Vita. "I just looked at [Nintendo's] revised financial forecasts and they are ready to take a hit. They are really being aggressive. It is very unlike Nintendo to be willing to take such a loss.”

"I think what it says is that they really feel the heat from the Sony Vita. I see it as a move to protect their market share and position in handhelds. I would not call it desperation but more a very aggressive defensive action by the market leader to hold on to market position."

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